#STUDYCASE - VOWLY
Designing an End-to-End Wedding Planning: Vowly
Helping couples stay organized, reduce planning stress, and manage every aspect of their wedding in one seamless experience.
MY ROLE
Product Designer
TIMELINE
6 months
PLATFORM
Mobile App
READ TIME
7 mins
“
#1 - OVERVIEW
Why This Project?
Couple’s Struggles:
What needs to prepare
Which platform to use
Where to begin
Too many apps
Instead of focusing on their special day, they spend their time switching between multiple apps to manage vendors, budgets, checklists, and inspiration.
This Project:
Simplify
Planning Tools
One Platform
Organized
Fun Experience
Vowly was designed to simplify this experience by bringing every essential wedding planning tool into one seamless platform. The goal is to help couples stay organized, reduce planning stress, and spend more time enjoying the journey toward their wedding day.
#2 - RESEARCH
Planning A Wedding
Research Goal
Understand
To understand how couples plan their wedding
Identify
To identify their biggest challenges throughout the planning journey
Uncover
To uncover opportunities for a more seamless planning experience.
Problem Statement
5 User Interviews
Engaged couples, newlyweds, and family members.
Revealed
Wedding planning is fragmented across multiple platforms, forcing couples to switch between different tools to manage vendors, budgets, communication, and planning tasks.
Result
This fragmented experience increases stress, wastes time, and makes it difficult to stay organized.
How Might We
HMW
How might we help couples plan their wedding in one centralized platform so they can stay organized, save time, and reduce the stress of managing multiple tools?
#3 - PAIN POINTS
What We Found
01
Getting Started
Confused where to start
No guides for initial steps
When searching, information scattered across many sources
02
Information Fragmentation
Information after booking is spread across different places
Need to search online for vendors repeatedly
Vendor information is inconsistent
03
Vendor Decision Confidence
Hard to compare vendors
Unclear pricing, knowing the details only after technical meeting
Vendor did not deliver and not transparent as what as agreed
04
Budget Visibility
Budget overruns without I noticing
No tracking system
Limited financial visibility
05
Booking Flexibility
I feel anxiety after booking
After booking, I found better vendor, which I want to change my booking
Difficult or impossible to cancel my booking
06
Community Trust & Review
Scattered reviews
No centralized feedback system
Hard to evaluate past experience
#4 - SOLUTIONS
From Research to Design
Helping Couples Get Started
Research Insight
Couples were unsure where to begin and what tasks should be prioritized during the early planning stage.
Challenge
How can we guide couples without restricting how they plan?
Decision
Wedding Checklist + categorized vendor discovery.
Simplifying Wedding Planning
Research Insight
Finding vendors, comparing options, managing budgets, and tracking progress required switching between multiple platforms, making planning overwhelming.
Challenge
How can we centralize planning without making it more overwhelming?
Decision
Centralized workspace for checklist, to-do list, budgets, saved, and progress.
Flexible Booking Experience
Research Insight
After confirming a booking, couples often discover better vendor options but find it difficult or impossible to modify or cancel their existing bookings.
Challenge
How can we give couples flexibility without creating uncertainty around booking changes?
Decision
Upfront cancellation policies + booking management (refund).
Information Architecture
Key User Journey
Design System
Vowly
Wedding Platform in one place
#5 - USABILITY TESTING
Before & After User Testing
Reflection
Designing Vowly reinforced that great product design begins with understanding real user needs rather than jumping into interface design. User research helped uncover that the biggest challenge wasn't wedding planning itself, but the fragmented experience across multiple platforms.
Through usability testing, I learned the value of validating assumptions and iterating based on user feedback. This project strengthened my ability to translate research insights into product decisions that create a more intuitive and user-centered experience.
#6 - FUTURE DEVELOPMENT
What Can We Improve?
01
Now (MVP)
Guided Checklist
Vendor Discovery
Budget Tracker
Group Planning
02
Next Release
Chat Vendor Button
Booking Management
Digital Invoices
Enhanced Reviews
03
Future Vision
AI Wedding Assistant
Smart Budget Prediction
Inspiration-to-Vendor Search
Vendor Dashboard