Channel Identity - Pepsi
To create a Channel Identity by using information for any proposed channel (*existing or fictional) in Motion Graphics and Composition.
Pepsi
Motion Graphic and Composition
Taylor's University
Channel Identity
Ae Ai Pr
Challenge
To create a motion graphic video with the existing brand, as if they are our client.
Results
Channel Identity of Pepsi in Motion Graphics and Composition.
Process
Research: a) Brand understanding: Gain a deep understanding of the brand, its mission, values, and target audience. This involves studying existing brand assets, content, and any guidelines provided by the brand. b) Competitor Analysis: Explore the identities of competitors or similar channels to identify trends, gaps, and opportunities for differentiation.
Moodbard: a) Visual Exploration: Create a mood board that compiles visual elements, colours, textures, and styles that align with the brand's identity. This serves as an inspirational reference for the subsequent design stages. b) Emotional Tone: Establish the emotional tone of the channel identity. The mood board should reflect the intended mood, whether it's playful, serious, modern, or classic. c) Consistency: Ensure consistency by selecting visuals that are cohesive and align with the overall brand message. This step guides the design process by setting a visual direction.
Sketching: a) Conceptualization Use the insights gained from research and the mood board to start sketching rough concepts for the channel identity. This can include logo sketches, typography exploration, and other visual elements. b) Iterative Process: Iterate the sketches based on feedback, emphasizing simplicity and scalability. Consider how the identity will look across different platforms and sizes.
Animation: Tell a visual story about the brand. This can create a memorable and engaging experience for the audience.
"Design is as much a matter of finding problems as it is solving them."
Bryan Lawson
Designer
Reflection
From the beginning, I was very confused about Channel Identity. Gratefully Mr Fauzi guided me thoroughly so I could finish the project before the deadline. I had fun with this project. I find that I need to really understand the brand first before I do the channel identity. Not only understand but also observe all the details and art direction of Pepsi. It is challenging at the same time because I need to follow what Pepsi have. Mr Fauzi reminded us this is how industry design companies work. We did what clients wanted, not what we wanted. I'm glad I had this opportunity knowledge and experience from Mr Fauzi.